Convert More Customers
If you’ve been following along with our ABCs of Internet Marketing Success
you know about establishing a presence online and driving qualified traffic to your website. With those tasks complete the real work begins: turning those visitors into buyers.
What kind of results can you expect from increasing your online conversion rate? Try our WSI Website Traffic
Conversion Rate Calculator to see how improving conversion—even by just a few percentage points—can dramatically increase your revenues. Combine better conversion with even more website traffic and you’ll see the kind of significant impact our Internet marketing strategies can have on your business.
How to tell if your website is really working:
Quick... what’s your website’s conversion rate? Not sure?
The conversion rate of your website (the percentage of visitors who make a purchase; sign up for a newsletter; download a report or whatever your objective may be), is really the most important statistic when it comes to understanding the health of your website because it’s how you measure your marketing Return on Investment (ROI).
If you don’t have an answer to our question you’re not alone. Despite the critical importance of conversion to your business success, we’ve found that it’s one of the least understood measurements among the small business owners we speak to every day. Many business owners who thought getting a website would improve their bottom line ended up very disappointed by their lack of results.
As Internet Marketing Consultants we’ve learned from experience the secrets that can unlock the full potential of your website. Measuring and continually improving your website’s conversion rate is a top priority, and there are a number of ways we can do this. We know how to keep prospects focused on the topic at hand and how to get them to take the action needed to become a customer.
Close the credibility gap
Consumers usually know what they want. The slightest hint that your business isn't right for them can send them to the browser's Back Button for a return trip to the search engine results page to find your competitor.
Simple things like prominently displaying contact information and telephone numbers for your business shows openness and alleviates concerns consumers may have about who they’re buying from.
Testimonials and case studies from existing clients strategically placed on your website are also great ways to improve your credibility score, but make sure they are specific and genuine. Today’s savvy consumers know how to spot phonies.
Look like a million bucks (without spending it)
Your website’s design, layout and overall presentation are other important factors that affect your credibility and conversion rate. No one likes to shop in a store that’s disorganized, run down or poorly staffed. Customers today are in a hurry and want to find what they’re looking for right away, and when they have questions they expect a knowledgeable associate to be available to assist them.
This expectation is also true online.
Confusing layouts, incomplete product information and broken links account for many of the customers that abandon a website even though they had already made the decision to purchase. Your goal is sales, so make sure there are as few roadblocks as possible between your products and the "cash register".
Make it quick and convenient to buy from you and they will!
Now that you have progressed through our ABCs of Internet Marketing Success it’s time to take the next step and contact us for your no-obligation Internet Marketing Analysis.
We’ll develop a straightforward strategy to get you online, attract qualified prospects and turn more of your website’s visitors into customers!
