Build Targeted Website Traffic
“Why use a cannon to kill a mosquito?”
This old Japanese proverb accurately identifies the problem when trying to market using traditional media such as Yellow Pages, TV, radio, newspapers and direct mail.
Typically they will quote their ad rates by CPM or “Cost per Thousand” people, to make the cost seem lower than it really is. What they’re not telling you however is the cost to reach 1000 customer prospects for your business is actually much higher because only a fraction of their audience are really qualified prospects. These outlets rely on vague demographics in hopes of reaching a specific group of people, but the targeting is often quite limited. Show us a group of 1000 “18 to 34 year-old males” in your city and we’ll show you 1000 different consumers!
Would you advertise funeral services to teenagers?
Or home improvement services to apartment dwellers?
Well, that's exactly what you are doing with old fashioned push marketing. In the past you had to pay to get in front of tens of thousands of unqualified prospects just to be seen by those few you were really targeting because there was no alternative. Like the cannon used to kill a mosquito, a lot of firepower (your marketing budget) was not wisely used.
The Internet has changed all that.
Search engine marketing has become the most cost-effective way to reach your customers and offers unprecedented targeting capabilities.
At WSI we use unique internet marketing tools and internet business marketing processes, combined with techniques like Web ads, Search Engine Optimization, Social Media Optimization and Guaranteed Inclusion advertising, among others, to ensure your business attracts the highest volume of highly targeted Web traffic possible.
One of our specialties, Pay-Per-Click (PPC) advertising (the leading form of search engine advertising), is the equivalent of a customer-seeking smart bomb. PPC allows you to reach consumers when they are actively searching for your products or services, sending qualified buyers straight to your business.
This is achieved by bidding on specific search terms, or keywords, that people use to find what they are looking for online (local flowers, tubular steel, women’s shoes, molded plastics supply, just to name a few of the countless possible terms a business can bid on). Your ad will show whenever your search terms are used, and only within the geo-targeted area where you do businss. When a consumer clicks on your ad, you pay the nominal fee you bid on for that search term.
PPC (also known as Pay for Performance, Sponsored Links or Paid Search advertising), allows for complete control of your costs because you only pay when your ad is picked by your potential customer. If your ad is displayed 1,000 times and only one person clicks on it, you only pay for one click!
Try our interactive WSI IM Pay-Per-Click Calculator below to get an idea of the kind of Return on Investment you can expect from a PPC advertising campaign to increase your web site traffic.
To enter your information:
Double-click inside the rounded value boxes and/or use the up and down arrows to adjust. Start by inputting your monthly ad budget, average profit per sale, and your conversion rate (the percentage of visitors to your business that actually make a purchase). If you don’t have the exact figures at hand, just use your best guess. Keywords for many businesses average a dollar or less per click, so experiment with different values to see a range of results.
Your WSI Internet Consultant will research the keywords for your business that will deliver the most qualified visitor traffic to your website, as well as manage every aspect of your campaign. We’ll also show you how to improve your website’s conversion rate to turn more of your web site visitors into buyers.
Learn more about Customer Conversion in the final step of our ABCs of Internet Marketing Success.
Your WSI Internet Marketing Consultant will research the keywords for your business that will deliver the most qualified visitor traffic to your website, as well as manage every aspect of your campaign. We’ll also show you how to improve your website’s customer conversion rate to turn more of your web site visitors into buyers.
Fun Facts
Online Ads Alone can boost brand awareness by 6%
- Shopzilla.com
